With the “Clean Label” evolution spreading through the US and 44% of consumers saying they are concerned about illegal or tainted products, it is safe to say that today’s consumers are looking for supplements that are natural and clean – now more than ever.
They demand to know…
Where are my products sourced from?
What conditions are they made under?
Supplement companies today have a responsibility to ensure they introduce accurate, high-quality and trusted ingredients into the marketplace.
Due to complete traceability from from catch to capsule, krill oil has become a loved and trusted omega-3 supplement.
But have you ever wondered where this little powerful red capsule has come from?
The ice-cold realm of krill
Krill oil is extracted from Euphausia superba, an Antarctic krill species rich in the omega-3 fatty acids EPA (eicosapentaenoic acid) and DHA (docosahexaenoic acid).
A species of zooplankton invertebrates, krill float in huge swarms in the Southern Ocean and feed on microscopic algae. Importantly, they represent an essential component of the Antarctic food chain, serving as a food source for a variety of Antarctic marine life, including whales, seals, and penguins.
Protecting the nutritional integrity
Krill oil is unique in the marine omega-3 world due to the significantly fewer processing steps needed to create the final product. Relative to other marine omega-3 sources, krill oil is considered a whole food extract.
Furthermore, the immediate on-board processing prevents decomposition and degradation, which protects the nutritional integrity of the product.